Welcome to Higher Level Strategies, Inc. (HLS), where we, Omar and Melinda Martin, dedicate our passion and expertise to helping digital entrepreneurs build their dreams. Our story isn’t just about business; it’s about faith, perseverance, and a commitment to doing things the right way, right from the heart.
Who We Are
Since launching our online journey in 2007, we’ve been committed to one mission: empowering entrepreneurs through integrity, innovation, and genuine support. HLS is our way of sharing the hard-won knowledge we’ve gained over the years. We know firsthand that building a business online takes grit, creativity, and constant learning—qualities that define everything we do.
As devout Christians, our faith has grounded our work and reminded us of the bigger picture, driving us to create a company where honesty and transparency come first. Our reputation as trustworthy, no-nonsense marketers has been built by delivering quality products, honoring our commitments, and going the extra mile for our clients.
Our Journey
We officially founded HLS in 2009, bringing together our shared skills and dreams. What started humbly in our Orlando home has grown into a respected company, serving thousands of entrepreneurs worldwide. Over the years, we’ve celebrated many milestones, but perhaps our proudest accomplishment is our flagship program, My Unfair Advantage (MUA). Since 2010, MUA has been helping entrepreneurs with weekly live lessons, practical coaching, and tools for navigating the constantly shifting world of internet marketing. Today, it stands as one of the longest-running and most trusted membership sites in the industry, with thousands of dedicated members.
What Drives Us
At our core, we are teachers. There’s nothing we love more than watching our students achieve success and gain confidence as they build their businesses. We know that, for many, the dream of financial freedom through online entrepreneurship can feel out of reach. That’s why we focus on creating tools, training, and coaching that make it accessible for anyone willing to put in the work.
With a deep background in both marketing and software development, we’ve built tools like MAP and AimPay to simplify complex aspects of running an online business. Yet, we remain selective about the clients we coach one-on-one, choosing to work closely with a few motivated VIPs through our Inner Circle program. Here, we share our most advanced strategies for creating high-ticket sales income streams, drawing from our own experience and success.
What Sets Us Apart
Honesty and heart are at the center of everything we do. We don’t just create products; we create relationships. Whether it’s our unwavering commitment to maintaining a low refund rate on JVZoo, our dedication to weekly live sessions in MUA, or the personal attention we give each student, we’re here to make a lasting impact.
Beyond the business, we’re actively involved in our community and faith. We attend Genesis Church, lead a college-aged Christian lifegroup called GodFire, and enjoy life as “dog parents” to our two boxers, Luna and Lotto. This connection to our community and values strengthens the work we do at HLS, keeping us grounded and focused on making a difference.
Ready to Join Us?
When you work with HLS, you’re not just buying a product—you’re gaining partners who care deeply about your success. We’re here to support you, share what we’ve learned, and cheer you on every step of the way.
Let’s take this journey together, turning your dreams into real, measurable success.
(Omar & Melinda Martin at Siesta Key, Florida circa 2019)