
What you’re looking at isn’t just another launch or webinar funnel.
MUAi is the foundation of a brand new affiliate ecosystem, built from the ground up for how marketing actually works in 2026 and beyond.
• A fresh ecosystem
• A clean slate without list fatigue
• A founder-level opportunity before public saturation
• And a chance to lock into lifetime leverage instead of short-term promos
For affiliates who understand timing, this is basement-level positioning. Once this phase closes, there is no reopening it.

We’re in it now. This is where early affiliates win. You can cash in on the rush of founders!
Founding Members receive: Lifetime access (no monthly fees) and Maximum commission leverage as the ecosystem is built
This phase creates the earliest possible leverage inside MUAi. No future upsells required to earn. No requalification later.
Coming soon. When the foundation is in place, founders will be first to enter the members area. They will unlock their personal MUAi tools, affiliate link, and custom AI automations. This phase is ONLY for founding members. The public won’t be allowed in yet... but founders will already be earning high ticket commissions.
The official launch. MUAi goes public with tiered membership levels and monthly pricing. Founders like you will have the edge: early list growth, grandfathered access, and front-row seats to an AI-powered affiliate platform no one else can touch.
MUAi is not just another course or front-end offer. It is a complete affiliate ecosystem.
Designed to support real businesses, recurring income models, and long-term backend growth. Instead of pushing short-lived offers, MUAi is built to support affiliates by giving them a platform that grows over time.
The system is powered by five essential pillars, each functioning as its own profit center. Every pillar includes expert training, clear execution paths, and built-in software designed to reduce friction and increase leverage.
We’ve taken the proven foundation of My Unfair Advantage and fused it with scalable, AI-powered infrastructure that supports modern affiliate marketing at every level.
The result is a cohesive system that allows affiliates to build once and benefit repeatedly, without constant rebuilding, relaunching, or chasing trends.
This is not about promoting another offer.
It is about positioning yourself inside an ecosystem before the masses arrive. You get HARD CODED and paid on anything your referals buy. Forever.
When the doors open publicly, affiliates will either already be insid, or watching from the outside as the opportunity passes them by.
MUAI UPDATE #13
In our thirteenth update video we’re diving into the next major milestone of MUAI… the brand-new members area and training experience.
As the internet shifts into an AI-driven world, MUAI is being built from the ground up to match how online business actually works in 2026.
In this update, we’ll break down:
MUAI UPDATE #12
In our twelfth update video we're looking at the fun stuff, how you get paid!
In order to make payouts to you and your leads, MUAi must follow the correct legal procedure and documentation.
In this update, we’ll break down:
MUAI UPDATE #11
In our eleventh update video we're looking at the first steps of using one of the AI powered automation tools for Pillar 1.
Pillar 1 of MUAi focuses on Product Creation & Launching, and this tool helps automate one of the most time-consuming parts of the process.
In this update, we’ll break down:
MUAI UPDATE #10
In our tenth update video we're taking a look at more technical aspects of MUAi development.
These updates include the MUAi support system and the changing of subscription status and how each process works.
In this update, we’ll break down:
MUAI UPDATE #9
In our ninth update video we're taking a look at some technical aspects of MUAi development.
These updates include commission tracking and purchase processing made possible by our world class affiliate ecosystem platform AimPay and plugin AimConnect.
In this update, we’ll break down:
MUAI UPDATE #8
In our eighth update video we're taking a look at the development progress for important features of your MUAi account.
These features includes your MUAi affiliate link, your profile customization, lead tracking and autoresponder integration.
In this update, we’ll break down:
MUAI UPDATE #7
In our seventh update video we're taking a look at the development progress for the Live Training Podcasts and the MUA Training Archives.
These 2 features of MUAi are closely tired together, and will be a major factor in delivering long-term value to you and your leads.
In this update, we’ll break down:
MUAI UPDATE #6
In our sixth update video, we’re focusing on the primary MUAi Pillars that make up the core of the content.
Each of the 6 MUAi Pillar represents a core aspect that builds the foundation of a successful long-term online business.
In this update, we’ll break down:
MUAI UPDATE #5
In our fifth update video, we’re diving into the new MUAi Earn Money page.
The Earn Money page is similar to a JV page but it's been supercharged with training videos, resources, and prebuilt tools to maximize results for you and your leads.
In this update, we’ll break down:
MUAI UPDATE #4
In our fourth update video, we’re diving into the new MUAi Community feature.
We're really excited about this addition to MUAi. We've integrated a social media style community area where uses can interact, discuss, and share content.
In this update, we’ll break down:
MUAI UPDATE #3
In our third update video, we’re diving into the products page and the core pillas of MUAi.
This is where you and your leads will have direct access to the primary training, tools and resources that make up MUAI, as well as additional content that will continue to be added.
In this update, we’ll break down:
MUAI UPDATE #2
In our second update video, we’re diving into the heart of your MUAi membership area and take you page by page through each of the core elements.
This is a peak under the hood during development, so our designs and layout are not finalized yet and subject to change as the final version evolves from our design and coding teams. They're working together to bring you most intuitive and easy to use members area for the absolutely massive amount of training and tools that you will have available.
In this update, we’ll break down:
MUAI UPDATE #1
In this very first update video, we’re pulling back the curtain to show you the anatomy of the entire MUAi platform and walk you step by step through the sign-up process.
Think of what you’re about to see as “the skeleton” - the solid framework we’re building completely from the ground up. This is the foundation of an entirely new affiliate ecosystem, and we want you to understand exactly how every moving piece fits together.
In this update, we’ll break down:
This is just the beginning. Over the coming weeks, you’ll watch these pages come to life one by one as we roll out updates, enhancements, and powerful new features. Today, you’re getting the inside look before anyone else.
You can see the swipe doc here or you can copy individual emails below.
SUBJECT: This surprised me
PREVIEW: After 17 years in this industry, I did not expect to see this coming.
BODY:
Hey there,
I have been doing business with Omar and Melinda Martin for over 17 years.
I have watched their flagship product “My Unfair Advantage” grow from an idea into a platform that helped thousands of marketers build real businesses. I have even been a guest on MUA myself.
So I want you to understand something clearly.
What they just revealed shocked me.
Not because it was flashy.
Not because it used AI.
But because it finally connects everything we have been circling around for years.
What Omar unveiled with MUAi is an actual ECOSYSTEM.
Not a funnel.
Not a tactic.
Not another tool.
If you ever studied Butterfly Marketing, you already understand why this matters.
Interconnected systems always win.
The live Affiliate Wake Up Call just happened, and the replay is available right now for a short window.
Watch the private replay here:
>> https://groovedigital--hls.thrivecart.com/muai-founders-club/69546b9681c05/
Do not skim it. Do not background it.
Watch it like someone who understands leverage.
Talk soon,
Mike Filsaime
P.S. I would not be sharing this with my list if I did not believe this represents the next real evolution of MUA.
SUBJECT: I never saw this coming
PREVIEW: One decision years ago set off a giant chain reaction that has never stopped.
BODY:
Hey,
I want to share something personal with you.
Many years ago, Omar and Melinda Martin and I were partners.
We were deep in the trenches back then, testing ideas, breaking things, and looking for models that actually made sense long term.
One of the concepts I introduced during that time was Butterfly Marketing.
Butterfly Marketing was inspired by chaos theory. The idea that a butterfly flapping its wings could set off a massive chain reaction.
In marketing terms, that meant something very specific.
You give away your best stuff for free.
You build a large base of free members.
Then you take those members through a structured funnel.
Inside the members area, you train and equip those members to become affiliates.
Affiliates who earn money by bringing in more members.
Each new butterfly creates another ripple.
Small actions. Massive outcomes.
In April of 2010, Omar and Melinda took that concept and launched My Unfair Advantage using my original Butterfly Marketing script.
What happened next went far beyond anything I envisioned.
MUA didn’t just work. It exploded.
Week after week. Year after year.
Over 600 weekly training episodes. Countless products.
More tools, strategies, and resources than I could possibly list here.
Today, My Unfair Advantage stands as the longest running internet marketing membership site in the industry.
And there’s a reason for that.
It made sense.
Everything a marketer could need lived under one roof.
Training.
Tools.
Community.
And a built-in way to earn while learning.
Omar and Melinda didn’t just run with the Butterfly Marketing concept. They evolved it.
They built an eight-figure business by turning that original idea into what they now call an ecosystem.
A self-contained membership site.
No outside affiliate networks competing with you.
No one stealing your leads.
A system where every member can earn as the site grows.
And now, they’re doing it again. This time, they’re fusing that ecosystem model with AI.
>> https://groovedigital--hls.thrivecart.com/muai-founders-club/69546b9681c05/
MUA is becoming MUAi. Not as a gimmick. Not as a trend... But as a true evolution of everything that worked before. What excites me most is that this is still the same core idea only...
Smarter.
More scalable.
And built for what’s coming next.
I’m genuinely proud of what Omar and Melinda have built And I’m excited that I get to share this with you right now.
At the ground floor. While it’s being built.
This is one of those rare moments where legacy and innovation meet.
Talk soon,
Mike Filsaime
P.S. - Watching Omar and Melinda take an idea we started years ago and turn it into a true ecosystem has been one of the most rewarding journeys I’ve witnessed in this industry.
SUBJECT: Most people get this ALL wrong
PREVIEW: Don’t fall into this trap. Be smart about what you do next.
BODY:
Hey,
I want to clear something up.
Most people think the best time to get involved is when everything looks polished.
When it’s already live.
When everyone is talking about it.
That’s almost always the wrong moment. By that time, the competition is heavy.
The real opportunity shows up earlier than that.
Before the noise.
Before the crowd.
Before the story gets rewritten as “obvious.”
That’s where this is right now.
>> https://groovedigital--hls.thrivecart.com/muai-founders-club/69546b9681c05/
What Omar and Melinda are doing with MUAi is at that perfect moment right now.
It’s early.
It’s still being built.
And that’s exactly why this matters.
This isn’t about jumping on something late and hoping it works.
It’s about recognizing a foundation while it’s still forming.
You need to see this for yourself. The replay is still available for my subscribers.
If you’re going to look at this, look at it now. This stage never lasts as long as people think it will.
Talk soon,
Mike Filsaime
P.S. - By the time everyone agrees this was obvious, the advantage will already be gone.
SUBJECT: This is the REAL problem
PREVIEW: We allowed this to become normal, and it quietly broke everything.
BODY:
Hey,
There’s something we need to talk about as an industry and it’s long overdue.
At some point, we all quietly accepted something that never should have been okay.
Affiliate marketplaces stopped being neutral platforms, they became competitors.
Think about how this usually works.
You promote an offer.
You drive the traffic.
You build the trust.
Then you tick a little box called “Product of the Day” and just like that, you unwittingly hand over your leads on a silver platter.
Your customers get marketed to by the platform from that moment on… With THEIR affiliate links, not yours.
At what point did we decide that an affiliate marketplace should also be an affiliate that competes with us?
It doesn’t stop there.
They squeeze your leads on product portals, they pull them into their own email sequences and webinars.
In some cases, they even create product reviews for offers you’re promoting, with their own affiliate links.
You do the work. They reap the long-term benefit and most people just shrug and accept it.
Somewhere along the way, we lost our way as an industry but there is a solution to this madness.
My friends Omar and Melinda Martin call it an ecosystem and I’ll be honest... I think it’s genius.
A self-contained website.
No competing affiliate network.
No lead leakage.
You are hard-coded as the affiliate.
Anything your lead ever buys… forever… You get paid.
No one swoops in behind you.
No one kicks you to the curb after the sale.
No one siphons off the value you created.
This is the future of internet marketing.
Ecosystems win because they respect affiliates. They reward contribution and they grow stronger with every new member.
That’s exactly what Omar and Melinda are building with MUAi and right now, it’s still the ground floor.
>> https://groovedigital--hls.thrivecart.com/muai-founders-club/69546b9681c05/
If you’re tired of being the spectator while platforms profit from your work, you need to look at this.
The replay is still available for my subscribers.
Do not let this be another moment you recognize too late.
Talk soon,
Mike Filsaime
P.S. - The industry won’t fix this for you. You either protect your position, or you keep losing ground. It's time to wake up.
SUBJECT: It’s time to WAKE UP
PREVIEW: This presentation shows the receipts, and they’re impossible to ignore.
BODY:
Hey,
There’s a moment every marketer hits when something finally clicks.
You stop blaming yourself.
You stop thinking you’re behind.
And you realize the problem was never a lack of effort.
It was the system.
For years now, affiliate marketing has been getting harder and harder.
More traffic needed.
More hoops to jump through.
Less to show for it.
And most people quietly internalized that as failure.
But what if that wasn’t the truth?
What if the real problem has been hiding in plain sight all along?
That’s exactly what the Affiliate Wake Up Call exposes.
This presentation doesn’t just make claims.
It shows receipts.
It lays out exactly what has been preventing affiliate success for so many people.
Not guesses.
Not theories.
Actual practices.
Actual systems.
Actual culprits.
And here’s the uncomfortable part.
As an industry, we tolerated it.
We normalized it.
We checked the boxes and played along.
Meanwhile, the power slowly slipped out of our hands.
This presentation pulls the curtain back.
It shines a light on the shady practices that have been quietly working against affiliates for years.
The ones we were never supposed to question.
But the tide is turning.
2026 is the year the tables turn.
This is the moment where affiliates stop being the product.
Where ownership matters again.
Where the power gets put back where it belongs.
In your hands.
And this presentation shows you exactly how that shift happens.
If you’ve ever felt like you were doing everything right and still coming up short, you owe it to yourself to watch this.
The replay is still available for my subscribers, but not for much longer.
>> https://groovedigital--hls.thrivecart.com/muai-founders-club/69546b9681c05/
Do not pass this up.
Moments like this don’t come often, and they don’t wait around.
Talk soon,
Mike Filsaime
P.S. - This isn’t motivation, It’s clarity. Once you see it, you can’t unsee it.
SUBJECT: IMPORTANT: Read this carefully
PREVIEW: Years from now, you’ll remember whether you acted here or not.
BODY:
Hey,
I want you to imagine something for a moment.
It’s a year or two from now.
You’re watching people talk about a system that seems to be everywhere.
A platform that quietly changed how affiliate marketing works.
And it hits you.
You saw this before it happened.
You remember an email like this one.
You remember thinking, “I should probably look at that.”
And then life got busy.
That’s how these moments usually pass.
Not with a hard stop.
Not with a countdown.
But with hesitation.
I’ve seen this cycle repeat for decades.
The people who benefit most are rarely the smartest or the fastest.
They’re the ones who recognize a shift while it’s still forming.
What Omar and Melinda are building with MUAi feels like one of those moments again.
Not loud.
Not obvious.
But meaningful.
This is still the stage where attention matters more than speed.
Where understanding matters more than certainty.
That stage never lasts as long as people think it will.
The replay is still available for my subscribers.
>> https://groovedigital--hls.thrivecart.com/muai-founders-club/69546b9681c05/
I’m not telling you what to decide.
I’m telling you not to ignore it.
Because the hardest part isn’t missing an opportunity.
It’s remembering that you almost didn’t.
Talk soon,
Mike Filsaime
P.S. - The people who win long term don’t wait for permission or proof from the crowd. They move when something quietly makes sense.
When you join as an MUAi Founder through this special page, you’ll also unlock these powerful bonuses that are designed to put you ahead of 99% of affiliates:
John commits to send traffic to YOUR affiliate link for at least 12 months when phase 3 goes live. Here’s what you’ll get:
This means a consistent flow of clicks, leads, and potential sales… all without you lifting a finger.

John is going all-in to become the #1 MUAi affiliate—and you get to watch it all unfold.
Join through this page and get exclusive, ongoing training showing exactly how I do it:
This isn’t theory.
You’ll see John's actual promos in real time and get to model, copy, and deploy them yourself.

When you join through this exclusive page, you’re not doing this alone.
You’ll get direct email access to John for help with:
No bots. No pre-written replies.
Just John's personal guidance whenever you need it.

We've just unveiled a never-before-seen system that redefines what it means to be an affiliate marketer in 2025. It wasn’t just a webinar. It was a wake-up call. A seismic shift. A digital revolution now known as MUAi: My Unfair Advantage... with Artificial Intelligence.
And the response? Electric.
Smart marketers from all around the globe heard the call. They showed up. They locked in. They realized what this truly is…
The last time you’ll ever need to start over.
Now, for a limited time... you have a shot to claim your place as a founding backer before we even finish building the ground floor. This is your basement-level access point.
Once this door closes, it's gone for good.

We’re in it now. This is your invitation to become a Founding MUAi Member. That means lifetime access. No monthly fees. You’ll be part of the AI-enhanced affiliate Ecosystem before the masses even know it exists. You’ll witness the build from the inside and lock in the highest earning potential.
Coming soon. When the foundation is in place, founders will be first to enter the members area. You’ll unlock your personal MUAi tools, affiliate link, and custom AI automations. This phase is ONLY for founding members. The public won’t be allowed in yet... but you’ll already be earning high ticket commissions.
The official launch. MUAi goes public with tiered membership levels and monthly pricing. Founders like you will have the edge: early list growth, grandfathered access, and front-row seats to an AI-powered affiliate platform no one else can touch.
MUAi isn’t just a course. It’s an entire ecosystem.
It’s your full-stack unfair advantage in the next evolution of online business.
While other platforms push offers, MUAi pushes you, arming you with the five essential pillars no other system has ever combined this powerfully.
Each pillar is a complete profit center, packed with expert training, clear instructions, and built-in software. These are the five critical components you must execute properly if you want to build a real, long-term business that survives the trends and pays you over and over again.
We’ve taken the unmatched value of the longest-running live coaching program in internet marketing history, My Unfair Advantage, and fused it with the scalable, recurring power of an affiliate marketing ecosystem.
The result? You get our 17+ years of knowledge, skill, and high-converting tools, all streamlined into one cohesive system. No fluff. No guesswork. No tech stress.
You’ll build your business in a fraction of the time… With AI-powered software doing the heavy lifting every step of the way.
This isn’t about joining another platform. It’s about locking in your position before the masses even realize what’s happening.
Becoming a Founding Member of MUAi means you don’t just participate in the next affiliate marketing revolution. You lead it.
No monthly fees. No future paywalls. Just lifetime access and a permanent edge, if you act now.
Because when the doors fly open... You’ll either be the one welcoming the crowd or the one watching it pass you by.
MUAI UPDATE #3 - Sep 13th
In our third update video, we’re diving into the products page and the core pillas of MUAi.
This is where you and your leads will have direct access to the primary training, tools and resources that make up MUAI, as well as additional content that will continue to be added.
In this update, we’ll break down:
MUAI UPDATE #2 - Aug 29th
In our second update video, we’re diving into the heart of your MUAi membership area and take you page by page through each of the core elements.
This is a peak under the hood during development, so our designs and layout are not finalized yet and subject to change as the final version evolves from our design and coding teams. They're working together to bring you most intuitive and easy to use members area for the absolutely massive amount of training and tools that you will have available.
In this update, we’ll break down:
MUAI UPDATE #1 - Aug 22nd
In this very first update video, we’re pulling back the curtain to show you the anatomy of the entire MUAi platform and walk you step by step through the sign-up process.
Think of what you’re about to see as “the skeleton” - the solid framework we’re building completely from the ground up. This is the foundation of an entirely new affiliate ecosystem, and we want you to understand exactly how every moving piece fits together.
In this update, we’ll break down:
This is just the beginning. Over the coming weeks, you’ll watch these pages come to life one by one as we roll out updates, enhancements, and powerful new features. Today, you’re getting the inside look before anyone else.
More and more smart marketers are becoming MUAI Founders each day. These are the fast movers that have taken action so far. A limited amount of Founders will be allowed to join, so take action now!
Cat Sutton
Jacfar Hassan
Wayne Therriault
Brett Casta
Mira Cope
Teresa Grayson
Henry Bell
Nelson Lirette
Sharon Torrey
Colleen Lhotka
Tommy Janson
Yvonne Ott
Alun Davies
Michael McDermott
Josh Malet
Randall Hall
Everett James
Sandra Gouweleeuw
Mark Carrington
David Shell
Dennis Hughes
Harry Jacobs
Roy Brewer
Malcolm Shaw
William Newland
Thomas McCrary
Glen Palo
Graham Hill
Steven Reh
Marie Klug
David Shoup
Jeffrey Stratton
Edgar Irizarry
Daniel Rose
Ike Atterbury
Daniel Ayala
Mary Anne LaJoie
Graham Lee
George Dodge
David Wakeman
Duncan Whitmore
Danny Swanger
Ewen Chia
Alison Chong
Gail Brisco
Frederick Raley
Yozefu B Ssemakula
Tim Greer
Chris Leong
Oacar Soto
Ely Shemer
Colin Corr
James Adolph
Brian Mannian
Ryan Schneck
Ryan Schneck
Pamela Williams
Mark Patterson


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